chicago Humanities Festival

To promote George R. R. Martin’s speaking event, CHF took a Game of Thrones approach to their direct mail campaign.

George R. R. Martin even tweeted out the video to drive registration for the event.

Dear Chicago friends, I’m coming to speak at the Chicago Humanities Festival on October 11. https://t.co/L8Qaej5Uwk Can you believe they sent real ravens to deliver the invitations? @chihumanities pic.twitter.com/AWlhpOsA6e
— George RR Martin (@GRRMspeaking) September 25, 2019

Agency: FCB Chicago

Hand-lettering for invitation scroll: yours truly