University of Phoenix
From marketing materials to downloadable content, it’s been nothing short of a pleasure crafting copy to help University of Phoenix students pursue their career with confidence.
skills mapping explainer video
Now, students don’t have to wait until graduation to show employers what they can do. With curriculum mapped to in-demand skills, students can build their resumé one course at a time. Watch how:
Emails
Email copy may not be the sexiest writing out there, but it’s one of the most effective ways to communicate 1:1 with our prospects at any stage of the marketing funnel. During my time at UOPX, I’ve written 200+ marketing emails for students, prospects, and alumni and helped overhaul our entire email contact strategy to include more direct-response copy with our new brand personality and tone.
social
In addition to paid social, the creative team was tasked with creating quarterly organic social content for both the university and alumni's Facebook and Instagram channels.
This Women’s History Month series I wrote were the second-highest most engaged-with posts the university has ever had.
CAREER GUIDES
My creative partner, Richard, and I worked together to create six different Career Services Guides — downloadable resources for our students to access and support them on their career journey.
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